26 Acts of Kindness in Boston.

Today's Marketing Cookie is about acts of kindness.

Just after the tragic shooting in Newtown, CT, where 26 people were killed at Sandy Hook Elementary School, Ann Curry took to Twitter and Warren Alan Tidwell took to Facebook to ask everyone to commit to 26 Acts of Kindness to honor each life lost on that terrible day. A few days later, the hashtag "#26acts" was trending on Twitter, and a "26 Acts of Kindness" Facebook page had exceeded 17,000 likes.

In response to the senseless bombs that went off in Boston on Marathon Monday, Stephanie Zanotti of Charlestown, MA, became inspired to complete 26 acts of kindness for the victims of the 26th mile of the Boston Marathon. Stephanie decided it was time for part two of those 26 acts of kindness.

In an interview last week, Stephanie, a nurse at Brigham and Women's Hospital, said, "It's forcing me to think about how you can make someone's day a little lighter, a little brighter." She stresses that the acts can be as simple as paying for the person's cup of coffee behind you in line at your favorite coffee shop or dropping off some candy at your local fire department—both things she did during her Newtown acts.

Stephanie has created a sharable PDF file you can use to print and attach with each act of kindness you create. She urges us to encourage others to participate, saying, "We are all connected to this wonderful city, let's be Boston Strong, Boston Proud."

I was moved, touched, and inspired by what Stephanie has started, and I believe Boston area companies can participate too. Acts of kindness truly make a positive impact on our community and may be just what our city needs. I believe it truly is as today's fortune says, "No act of kindness, however small, is ever wasted."