A Fresh Start.

Today's Marketing Cookie discusses making a fresh start.

We're ten days into the new year. How are you doing with your New Year's resolution? It's said that forming new habits can take three to six weeks, yet they can be derailed in merely two seconds. So, if you're striving to stick to your salad diet but indulged in a Snickers bar last night, don't worry; it's not the end of the world! You can use today to realign with your goals. I hereby press the reset button for you, granting you permission to start afresh today.

Adopting new habits, particularly the beneficial ones, is challenging, even more so for goals that require enduring prolonged discomfort. Whether it's aggressive diets, rigorous workouts at the gym, saving money, or anything that involves a spreadsheet, these endeavors are often painful, frustrating, and dreadfully good habits.

If you've fallen off the wagon and haven't adhered to your New Year's resolution for a full ten days, I hope you'll rise and embark on something new today—because you're worth it. If you refrained from setting a New Year's resolution out of fear of falling short, I encourage you to initiate something new today—because you're worth it. Although making changes can be difficult, we could all benefit from some improvements. As today's fortune cookie says, "It's time to dance to a different beat. A new routine will be good."—because you're worth it.