Scent of Success.

Today's fortune could be talking about starting fresh by getting a new job, launching a startup, or diving into a different career path. But what if the horizon we’re looking forward to isn’t about jumping ship or starting over? What if it’s about breathing new life into what’s already there, much like what Old Spice did with its classic after shave.

I still remember seeing my dad’s white bottle of Old Spice in the medicine cabinet. Back then, it seemed like a product reserved for grand dads, and with sagging sales, it was a sinking ship. Through clever marketing and a fresh design, they took a fading brand and turned it into something exciting for a new generation. It wasn’t about creating something entirely new. It was about seeing the familiar through a new lens and packaging it in a way that spoke to today’s consumers. That transformation turned an old smell into a modern success.

Now, think about your own career, job, or company. You don’t always have to start over to create something meaningful or exciting. Sometimes the biggest opportunities come from reimagining what you’re already doing. Whether it’s finding new ways to approach your current role, rethinking the direction of your business, or adding fresh energy to your projects, you can choose to breathe new life into your work.

The horizon ahead is an invitation for innovation. Just like the ship on that Old Spice bottle, you can navigate toward new strategies, possibilities, and opportunities. You have the power to transform your work into something that feels fresh and full of potential just as today’s fortune reminds us, “A new business venture is on the horizon.”