Ted Rubin, a pioneer in social marketing strategy, introduced the concept of Return on Relationship™ (#RonR) in 2009. An author and key influencer since 1997, starting with Seth Godin at Yoyodyne, Ted champions building authentic connections. His expertise, reflected in several co-authored books and international speaking engagements, extends to advising roles across various industries, reinforcing his commitment to impactful, relationship-driven marketing strategies.